For many startups and founders like us, it’s been grant writing and pitch season to gain funding for our businesses. As part of that process, we startups are perfecting our pitches to help others understand the problems our businesses are solving.
OrangeWIPTM is an impact-based business model that has a committed mindset.
Startups and scale-ups are only successful if they address an unmet need. For us, that need is delivering information and strengthening connections between founders and the resources that can accelerate their business growth.
Our values are what give our company its value. An impact-oriented, founder-focused mission makes our company competitively sustainable. Our success doesn’t just increase our market share and our bottom line, it supports a vibrant entrepreneurial ecosystem in local communities, which improves people’s businesses, and supports diversity, economic inclusivity, and economic mobility.
Innovation is happening everywhere, and at the same time, startups, unicorns, and capital are more distributed than ever before. With the rapid spread of efforts to build local entrepreneurial ecosystems, it’s more important than ever for founders and entrepreneurs to know where and how to navigate their local landscapes.
Entrepreneurs are the prime force in modern economic development, but growing companies need a healthy environment to flourish. They also need to propel the mindset shifts required for adoption of their ideas. That happens when they share their honest and inspiring true stories.
Everything OrangeWIP does—how we go to market, our editorial mission, and how we partner with other organizations—is informed by the mindset of serving the entrepreneur and founder. And through their lens, we aim to be the driving voice in a community’s entrepreneurial ecosystem.