Jeff shared his journey from working in traditional marketing agencies to starting Robojuice with his business partner, Kevin. They've been in the tech industry for over 13 years, focusing on web development and applications. Jeff emphasized the importance of relationships and integrity in business, the cornerstone of Robo Juice's success. Throughout our conversation, Jeff debunked the myth that being your own boss is always glamorous, highlighting the hard work and tough decisions that come with entrepreneurship. He also discussed the significance of saying no to certain projects to specialize and excel in their chosen field. One of our talk's most insightful parts was cultivating the next generation within a company. Jeff explained how Robojuice nurtures its team members by aligning their career paths with their personal goals and providing the necessary support to help them grow.