Describe your founder journey.
In my entrepreneurial journey, I've navigated various paths within the entrepreneurship ecosystem. Initially, I began as a marketing consultant, specializing in strategic branding. My unique blend of analytical and creative skills, honed during my double major in business and art, allowed me to excel in both strategic analysis and creative execution.
Transitioning from a marketing consultant, I delved into teaching, serving as an adjunct at USC in the marketing department for 12 years. My role involved training future business leaders, a role that laid the foundation for my subsequent move to Benedict, where I continued shaping the business minds of tomorrow. Simultaneously, I became a certified entrepreneurship trainer, conducting sessions for the city of Columbia, and guiding business owners through the intricacies of developing comprehensive business plans.
In the pursuit of broadening my impact, I sought to engage with corporate entities. Recognizing my entrepreneurial spirit, others encouraged me to explore this avenue further. Besides my roles as a business strategist, marketing consultant, and educator, I embraced entrepreneurship firsthand, founding my own ventures.
One such venture emerged from a personal need. Over two decades ago, inspired by my daughter's fascination with princesses, I noticed a gap in the market for personalized gift items featuring characters with diverse backgrounds. This realization led to the creation of Ginger Snaps Baby; a venture dedicated to crafting personalized gift items inspired by children of color. The venture aimed to fill a void in the market and provide representation for young girls like my daughter, Madison, who is now 23.