Being a founder in a startup is not easy. Sometimes on this bumpy road, you have to pivot.
Most startups are very aware of the topic of pivoting, whether it be a change in business strategy or product strategy. Pivoting can be scary and feel risky. However, oftentimes a pivot results in growth.
Pivoting should be viewed as an opportunity for founders.
At OrangeWip, we’re planning our first pivot since our launch in May. We already had to pivot during our pre-launch phase when our product testing data showed we had to move away from the national newsletter trend to create a unique hyper-local media platform, resulting in our local innovates zines.
But as we have been mining our data and listening to our audience of founders and entrepreneurs, we see a need to streamline and simplify our brand.
August marks our fourth edition. The community we have built is small, but it is mighty. The feedback from founders is overwhelmingly positive (thank you). Open rates for our weekly emails are averaging 75%. Our click-through rates average over 80% -- incredibly high, as any digital marketer will tell you.
Yet, as we have been telling and selling our story, the biggest stumbling block has been our own brand strategy. It’s time to pivot. We’ll look a little different, but we’ll be on track to scale to other markets with more ease.
At the end of the day, OrangeWip is about the local founder, entrepreneur, or innovator. As a media company, we’re here to serve you by delivering content that is meant to inspire and nourish you along your journey.
Stay tuned. Next month, we will reveal more about our pivoting strategy.